Incentive tourism refers to a group tour in which a company pays for compensation or motivation for the performance of corporate executives and employees.

It has pioneered the Southeast Asian market as well as attracted large-scale Chinese tourists who had been cut off for some time after retaliation against the Terminal High Altitude Area Defense system, drawing keen attention in a significant sense.

In addition, social contribution programs such as support for jobs for vulnerable people conducted by 우리카지노 last year, urban regeneration projects in abandoned mines, fostering promising sports trees in abandoned mines, and donating rooms to low-income people and social welfare workers were also well received.

This is the result of the public corporation's mission to regenerate abandoned mines in southern Gangwon Province. In recognition of such efforts, the government also awarded the President's Award for Excellent Contributions to the PyeongChang Olympics and Paralympics, the Minister of Education Award for Excellence in Korea's Educational Donation Awards, and the Achievement Award for Job Creation Projects for the Elderly.

Kangwon Land expands its strategic business to the manufacturing sector. It is to accelerate the slot machine localization project that began in 2017. Kangwon Land previously set up 140 units of its own "KL Saberi" machines at its operations in December last year and has also entered overseas markets such as the Philippines.

In particular, the project is an area that cannot be neglected not only in terms of reducing import budgets but also in terms of economic revitalization in abandoned mining areas such as creating jobs and expanding parts delivery. Its goal is to sell 174.3 billion won and 10,000 units annually by 2031.

The word that comes to mind when it comes to Kangwon Land was the only casino dedicated to Koreans in Korea. Most of its sales came from casinos until several years ago since its opening in 2000. It is said that it is for economic revival in the abandoned mining area of Gangwon Province, but the negative image could not be erased.

On top of that, there have also been a series of side effects, large and small, such as "the homeless who wasted their fortune in Casino."

However, the atmosphere has changed recently. Sales in the resort sector, excluding casinos such as golf courses, ski resorts and waterworld, have entered an upward trend.

As evidenced by this, the Gangwon Land High1 Grand Hotel lobby over the weekend was overflowing with tourists who came to enjoy the winter in the highlands of Gangwon Province on a family or lover's basis as well as groups. During the Lunar New Year holiday, more than 1,800 rooms were all booked.

According to the Kangwon Land tally, the number of leisure customers, including condos, ski resorts and golf courses, rose 20 percent to 4.28 million last year from 3.585 million in 2017.

It is the result of focusing its capabilities on non-casino sector projects, such as attracting customers by introducing the theme "Flower, Wind, Forest and Light" from the second half of 2018, according to an official at Kangwon Land.

In particular, last year, it received good reviews for running a program under the theme of healing, trekking, and kids (infant) by utilizing the natural environment preserved by southern Gangwon Province such as Jeongseon.

High1 ski resorts and condos are filled with content that can be enjoyed throughout the four seasons, including roller skating and archery venues.

It has also expanded a variety of food items that cannot be missed when it comes to tourism. In other words, the move is aimed at taking off its casino image and becoming a "national shelter for the Republic of Korea."

As a result, Kangwon Land High1 Resort was selected as one of the "100 must-visit tourist destinations for Koreans" by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization last year. It was listed for the second consecutive year on the popular tourist destination selected by "Kakao Navi."

Such achievements have also been proven in numbers. As of the third quarter of last year, resort sales (1,36.6 billion won) rose 9.8 percent from the same period of 2018. Compared with 2017, the figure rose 16.8 percent vertically.

Some expect the net cash resort sales to reach 100 billion won for the first time since its opening last year. This year, the company introduced a CXM (Customer Experience Management) system based on information and communication technology to raise its marketing capabilities to the next level.

In addition, findgos.com Resort attracted industry attention last year for attracting incentive tourists from large Chinese and Southeast Asian companies.

"If we consider the expiration of the statute of limitations of the Special Act on Development Support for Abandoned Mine Areas in 2025, when the exclusive rights of Casino disappear, both the resort business and machine localization are areas directly related to survival," a Kangwon Land official said.

"We will make various efforts to strengthen the competitiveness of the resort and establish the southern part of Gangwon Province as a resting place for the people."